Shopee is currently a major e-commerce platform in Vietnam and many other countries. It has become a fiercely competitive environment among various business models. This has put many shop owners at risk of bankruptcy, especially during the ongoing pandemic. One of the leading causes of this situation is that shops fail to grasp the buying trends at each moment. In this article, we will introduce you to how to find bestselling products on Shopee.
1. Finding Bestselling Products by Keyword Research
This is a common search method similar to other e-commerce platforms such as Lazada, Sendo, Tiki, and more. Here, users need to register for the Shopee app and provide accurate information to become a member of Shopee. After that, when you enter keywords to search for a specific product, a list of suggested suppliers will appear. At this point, you need to choose one of two filters: Relevance and Bestselling.
The "Relevance" filter is a search method where the results you receive will be the most closely matched products to your keywords. In this filter, the products that are selling well will be displayed at the top.
On the other hand, products with fewer purchases are hardly displayed or searchable. Additionally, when you use the "Bestselling" filter, it's evident that when you search for bestselling products, they will immediately appear in the search results. Here, the number of purchases and ratings for that product are accurately displayed. This allows you to choose bestselling products by clicking on the product link or viewing them directly in the displayed section.
2. Finding Bestselling Products on Shopee through Top Searches
Shopee is a platform for buying and selling that is organized in a scientific and flexible manner. Each month, Shopee's application system compiles a list of the best-selling products in various categories. These products are of high quality and reputable, sought after and favored by a large number of users.
For businesses operating on Shopee, the first step is to log in to the Shopee application. Then, click on the "Top Searches" section to discover the best-selling products in your specific industry. Additionally, you can find out which products rank at the top and the corresponding sales volumes for each category. If you want more detailed information, simply click on the "View All" button.
Here, the system will compile the top 30 hottest products for each industry. Within a month, approximately 20 different industries will be searched and have the highest sales. With this comprehensive list, you can gain an overview of market prices and trends.
An important aspect is that you can track products of the same category that your shop is selling, making it convenient for you to compare and devise the most suitable business strategies to attract a large customer base and tap into potential opportunities.
3. Finding Best-Selling Products on Shopee through Seller Channels
After completing the registration and account verification process, you need to access the Seller Channels section by clicking on "Seller Channels" in the menu. Then, select "Marketing Channel" and proceed to "My Ads". Here, you will need to choose the product you want to advertise by using concise yet informative keywords. The interface will provide you with a list of relevant keywords related to the product you want to sell. You can select from the suggested keywords or click on "Add Keywords" to create your own unique keywords specifically for your shop.
Please note that you should choose precise and closely related keywords to your product to avoid any misunderstanding or misinterpretation by customers regarding the product information.
Once you have completed entering the keywords, you need to press Enter to search. Shopee's information processing system will immediately display the search volume for those keywords within a month. From there, you can assess the popularity of the product and determine a suitable strategy for the upcoming month.
Above, we have introduced you to 3 methods to find bestselling products on Shopee. These are effective business strategies that can help young entrepreneurs start and succeed in this field. We hope that this information will be useful in your business journey!
Cre: Shopee
